esc.public
Surface?
Thread Starter: Rosemary West Started: 10/21/2008 4:40 PM UTC
Replies: 3
Surface?
Maybe someone who is familiar with the latest jargon can help me with
this.

Amazon has a page describing "Amazon Connect", a type of account that
can be used by authors and other artists to interact with their fans
via blog, update their own product listings, etc. Here are some quotes
from the description.

They say that artists' blogs can get prime placement by "Surfacing an
artist's posts on their customers' Amazon Daily." In another place,
they say that "If you already have a blog outside of Amazon, you can
use RSS to surface your existing blog directly to your Amazon
customers...."

I have never seen the word "surfacing" used this way, and I don't
quite understand what they mean. Have they simply hired a non-English
speaker to write this, someone who perhaps means to say "serving" and
"serve"? Or is this a new, jargony used of the word "surface" that I'm
meeting for the first time? And if so, what exactly does it mean? If
you are familiar with this, please point me to other examples of its
use.

--
Rosemary West
ESC Webmaster
Re: Surface?
What I have learned is that this is indeed jargon, used by marketeers
(normally amongst themselves I hope). They use the word "surface" to
mean that they will "reveal" or "present" something. Ugh. In a bit of
writing intend for use outside their little clique, this uses should
never have appeared. (It shouldn't have surfaced! <g>)

--
Rosemary West
ESC Webmaster
Follow the ESC blog - It's free and easy!
http://educationalsoftware.blogspot.com
Re: Surface?
Rosemary West wrote:

(It shouldn't have surfaced! <g>)

It's been my experience of jargon users in general that they "sink" quicker and more frequently than "surfacing" anyway.  :-)

Scott Kane
MixAction Theater Audio Software
http://www.MixAction.com
Blog
http://www.davidscottkane.com
Re: Surface?
What I have learned is that this is indeed jargon, used by marketeers
(normally amongst themselves I hope). They use the word "surface" to
mean that they will "reveal" or "present" something. Ugh. In a bit of
writing intend for use outside their little clique, this uses should
never have appeared. (It shouldn't have surfaced! <g>)

I'd never heard the word used that way, either.  You learn something new every day.  Thanks, Professor Rosemary!  :)


-- Sue Pichotta